Marketing
Apply with Indeed
Positions: 1
Close Date: 2/28/2018
Location: New York City
Acquiring customers is a difficult feat, but retaining those same customers is a true
challenge. A challenge that you’re bold enough to take as our new
communication-loving, charismatic Email Marketing Coordinator.
As the Coordinator, you will focus on the planning, executing,
and analyzing of email marketing programs in support of our customer lifecycle
initiatives. You’ll play an awesomely critical
role behind our retention strategy, identifying opportunities to optimize
engagement and revenue across our campaigns.
You’ll leverage your CRM and email marketing knowledge to help
scale our efforts limitlessly. And if that wasn’t convincing enough, you’ll be
a part of the fastest-growing (and coolest ) team at Outbrain.
Role and Responsibilities:
·
Assist in the
development and execution of the vision and strategy for the Customer Retention
roadmap through email programs.
·
Create, write, and
build campaigns to execute against our customer segmentation strategy including
onboarding, upsell, and win-back initiatives.
·
Develop robust A/B and
multivariate testing programs to optimize performance.
·
Ensure quality
execution of campaigns to drive engagement (still getting butterflies every time
you press ‘send’).
·
Analyze campaign
results and make recommendations based on email insights.
·
Provide regular email
reports to measure and optimize against key performance indicators.
·
Maintain email
production schedule in coordination with wider team.
·
Maintain strong
knowledge of email marketing, internally and externally to Outbrain. Email
trends are ever-evolving, as is your learning.
What you’ll need to be successful in this role:
·
BA/BS degree in
Business Administration, Marketing, or Communications.
·
0-1 year of email
marketing experience.
·
Creativity a must,
both in your thinking style and your copywriting.
·
Strong analytic
capabilities, both quantitative and qualitative
·
Impressive time
management and juggling skills, with an ability to prioritize and manage
multiple projects.
·
Innovative mindset and
willingness to test new approaches, with an obsessive attention to detail.
·
Excellent
communication and interpersonal skills, with the ability to work within a
highly fast-paced team.
·
Familiarity with
database management will surely come in handy.
·
CRM platform and HTML
knowledge a plus: Salesforce, Silverpop, Optimove, Surveygizmo, Intercom,
Google Analytics, etc.
·
Be an email fangirl/boy;
obsessing over great customer communications, and even saving them for
inspiration.
·
Above all, you take
your work seriously, but don’t take yourself too seriously.
Interested candidates should submit a cover letter, along with
their resume, explaining their motivations for applying.
APPLY
APPLY
No comments:
Post a Comment