Job Title: Associate Director, Digital Marketing
Sector: Marketing
Employment Category: Regular
Location: USA-New York, NY - HQ
Location: USA-New York, NY - HQ
Job Description
Job Overview/Summary:
IRC's Global Partnerships & Philanthropy (GPP) department is responsible for the global delivery of the International Rescue Committee’s financial resources, and plays an important strategic role in the creation of its brand, awareness and support for its advocacy goals. The IRC's strategy centers on its ambition to continue to improve the scale and effectiveness of IRC programs worldwide with evidence of what works best to impact people’s lives in conflict and fragile settings. GPP comprises colleagues and teams delivering government funding, marketing, account management, leadership gifts, board liaison, and corporate & foundation partnerships to support this work. Primarily these colleagues are located in the USA – but IRC plans to significantly expand its global Revenue footprint in the coming years.
The purpose of the IRC’s
Direct Marketing USA unit within the Marketing Department is to help the IRC
maximize revenue from individuals who have demonstrated an interest in
supporting our mission. Our focus is to engage, cultivate, retain and upgrade
individuals whose highest contribution is under $10,000 in order to build a
solid base of committed supporters around the world. Whether they make
donations, subscribe to our email list, sign a petition or join our community
through any other marketing activity, our aim is to give all our supporters a
unique, thoughtful and enjoyable experience with the IRC so that they stay with
us for the long term.
The Associate Director
of Digital Marketing is an exceptional opportunity for an experienced
individual to successfully deploy both the science and art of nonprofit
fundraising and marketing across mass-market online and digital channels.
S/he will be responsible for the development and execution of a comprehensive,
digital channel strategy to assure the continued growth of revenue through
acquisition, retention, cultivation and upgrading of donors through emails,
online advertising, peer-to-peer fundraising and Do-It-Yourself (DIY)
fundraising. S/he also will showcase excellence in and commitment to a
collaborative, integrated approach to maximize department-wide fundraising,
marketing, and advertising efforts.
Reporting to the Senior
Director, Direct Marketing USA, the Associate Director of Digital Marketing
will manage a team of three, overseeing email, digital advertising and
peer-to-peer/DIY fundraising, as well as key consultants and vendors.
S/he will also work closely with all Marketing units as well as colleagues in
GPP and Communications to achieve revenue and other organizational goals and
proper tracking and reporting of digital campaigns.
Major Responsibilities:
1.
Collaborate with the Sr.
Director to formulate strategic plans and budgets, and develop short- and
long-term plans for Digital Marketing to ensure that they reflect the broader
objectives of the Marketing Department as well as the overarching strategic
plan for IRC.
2.
Oversee the management
and evaluation of the Digital Marketing team assuring a high level of
performance and effective coordination.
3.
Oversee online
acquisition, renewal, reinstatement, retention and upgrading efforts with an
emphasis on monthly giving and mid-level gifts ($500-$10K). Ensure that
messaging is consistent in tone, quality and appearance. Manage the internal
copy and creative review process assuring timely input from all necessary
internal IRC stakeholders.
4.
Continually monitor and
evaluate the effectiveness of Digital Marketing initiatives in generating
desired level of performance from targeted donor populations. Create and
deploy robust testing, segmentation, and optimization to maximize performance.
5.
Manage relationships
with consultants and vendors, making certain that our programs receive
excellent service and attention. Work with General Counsel’s office in
reviewing and approving contracts.
6.
Coordinate messaging and
communication schedules with direct mail efforts to ensure consistency across
both channels to donors.
Key Working
Relationships:
Position Reports
to: Senior Director, Direct Marketing
USA
Position directly supervises:
·
3 Digital Marketing
Officers focused on email, online advertising and peer-to-peer/DIY fundraising
Indirect Resources:
·
Marketing Units (direct
mail, Supporter Services, Creative and Brand, Data Analytics,)
·
Strategic Growth
·
Digital and peer-to-peer
marketing consultants and vendors
·
Communications and
Digital Platforms
Other Internal and/or
external contacts :
Internal: works closely with
all Marketing units including Supporter Services, Data Analytics, and New
Markets, as well as other colleagues within GPP and across IRC.
Impact of Work: Generates
unrestricted and restricted revenue through mass market online channels and
helps IRC expand its global base of high value mass-market supporters.
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